Case Study: VisitBritain achieves 1.7M true reach with Meltwater Influencer Marketing

VisitBritain - Customer Case Study

VisitBritain, the organization created to promote tourism in Britain, wanted to boost awareness across Europe that visiting Britain is affordable through its #ValueBritain campaign. With influencer activity spread across multiple international markets, VisitBritain needed a way to vet potential influencers, track content, and measure engagement against campaign KPIs, using Meltwater Influencer Marketing.

Meltwater provided Klear to help VisitBritain find and vet highly engaged travel influencers with the right audiences, while automatically tracking campaign content and performance. The campaign reached 15 influencers in 10 European countries, generated 135 posts, and delivered 180K engagements and 1.7M true reach, demonstrating strong ROI.

VisitBritain