Case Study: Visit Baton Rouge achieves a 30% year-over-year increase in media coverage and protects its tourism reputation with Meltwater

Visit Baton Rouge - Customer Case Study

Visit Baton Rouge, the city's convention and visitors bureau, needed new ways to reach younger travelers while protecting and promoting the city’s image after high‑profile incidents and the 2016 flood. They required real‑time monitoring of national and international coverage, the ability to engage influencers, and clear metrics to report PR impact to their board.

By adopting Meltwater’s media and social monitoring, mobile app, and Meltwater Engage, VBR tracked sentiment, identified influencer and international opportunities (notably in France), and engaged in trending conversations while measuring ROI with analytics dashboards. The data‑driven approach delivered faster responses to breaking news and a 30% year‑over‑year increase in media coverage.

Visit Baton Rouge

Christy Chachere

Communications Coordinator