Case Study: VC Inc. Marketing boosts PR ROI and saves time with Meltwater

VC Inc. Marketing cuts PR research time and lands TV coverage in 2 hours with Meltwater

VC Inc. Marketing, a full-service agency, needed a media communications platform to shift its focus from what its clients wanted to say to what their customers needed to hear. The challenge was to identify industry influencers, shorten the time to secure media coverage, and generate measurable ROI for clients, moving beyond the perception of PR as an indulgence. They turned to Meltwater for its media monitoring and contact database services.

By implementing Meltwater, the agency gained a more cost-effective and efficient toolset for substantive research and influencer outreach directly within the platform. Meltwater enabled them to quickly identify and contact key decision-makers, resulting in a dramatically shortened sales cycle. The solution delivered measurable ROI, with one media segment pitch receiving a positive response within just two hours, and provided invaluable on-demand support through live chat.

VC Inc. Marketing