Case Study: VC Inc. Marketing achieves faster media outreach and measurable ROI with Meltwater

VC Inc. Marketing - Customer Case Study

VC Inc. Marketing is a full-service PR, sales support, and business strategy firm serving B2B and B2C clients — from startups to brands like Kodak, CNN, and Novo Nordisk. Co-owner Rafe Gomez emphasizes marketplace-driven communications that turn media coverage into sales, and he needed a media platform that could identify industry influencers, speed contact and coverage, and drive measurable revenue rather than produce vanity PR.

VC Inc. switched from Cision to Meltwater, using its media monitoring, influencer contact database, in‑tool research and outreach, and rapid live‑chat support. The platform proved more cost‑effective, cut research time, enabled immediate outreach (a Good Day L.A. TV segment was secured within two hours), and delivered ROI that’s measurable in hours by helping the agency generate sales-focused earned coverage.

VC Inc. Marketing

Rafe Gomez

Co-Owner