Case Study: Vans Off The Wall achieves better ROI tracking and event engagement with Meltwater

Vans Off The Wall tracks real-time reach across 75+ countries with Meltwater

Meltwater helped Vans Off The Wall, a Southern California-based youth-culture footwear and apparel brand, overcome challenges with manual reporting. After moving its digital operations to a PR agency, the team faced bottlenecks in data collection and proving ROI to upper management, which hindered budget approvals and strategic decisions. They needed a way to get real-time monitoring and analysis of industry trends.

The Meltwater platform provided Vans with extensive keyword searches and real-time dashboards, replacing manual reports. This allowed the team to accurately evidence ROI for digital initiatives and secure budget allocations. Specifically, Meltwater supported successful event execution by tracking social media reach and influencer outreach, helped connect with influencers via its contact database, and generated crucial reports that measured impact, such as advertising value equivalent (AVE) figures for post-event analysis.

Vans Off The Wall