Case Study: Vans Off the Wall achieves real-time social monitoring and automated ROI reporting with Meltwater

Vans Off the Wall - Customer Case Study

Vans, the Southern California–born footwear and apparel brand with a presence in over 75 countries and 600+ retail locations, faced a reporting bottleneck after moving its digital and social operations to a specialist PR agency. Manual data collection and limited bandwidth made it difficult to provide the hard facts and ROI senior management required, leaving the team unable to monitor trends or justify strategic decisions in real time.

Meltwater delivered automated keyword monitoring and real-time dashboards that replaced time‑consuming manual reports, enabling Vans to track campaign reach, measure AVE and social engagement, and manage influencer outreach. The platform proved ROI for digital initiatives, supported event execution (House of Vans), improved influencer connections, and helped secure better budget allocation and increased investment in web and advertising—backed by hands‑on onboarding and ongoing support.

Vans Off The Wall

Warren Talbot

Vans Off The Wall