Meltwater
307 Case Studies
A Meltwater Case Study
The U.S. Patent and Trademark Office (USPTO) needed a faster, more efficient way to manage press and media operations while keeping internal stakeholders informed. Since 2019, it has relied on Meltwater and its media intelligence and media relations tools to monitor extensive media coverage, track relevant topics, and streamline communication across a wide network of press contacts.
Meltwater helped the USPTO centralize media monitoring, automate recurring reporting, and target outreach with customizable media lists and templates. As a result, the agency reduced time spent sorting clips and finding contacts, improved executive reporting, and strengthened media relationships, with outreach statistics, PR dashboards, and insights reports showing clearer ROI through open rates, click rates, and media sentiment tracking.
Mandy Kraft
Deputy Press Secretary