Case Study: U.S. Global Investors boosts PR outreach and media monitoring with Meltwater

U.S. Global Investors streamlines global PR outreach with Meltwater in one platform

U.S. Global Investors, an investment manager, faced the challenge of manually and inefficiently targeting top-tier global media to build relationships and promote new products like their JETS ETF. Before Meltwater, their PR team spent hours scouring the internet for media contacts and industry trends, lacking a centralized way to manage these crucial communications tasks.

By implementing the Meltwater media monitoring platform, the solution provided an all-in-one communications suite. This enabled U.S. Global Investors to efficiently gather details on relevant reporters, distribute press releases, and monitor global mentions. The results included streamlined PR processes, the ability to quickly respond to media in top-tier publications, and valuable support from a dedicated Meltwater representative, significantly boosting their PR efforts.

U.S. Global Investors