Case Study: U.S. Global Investors achieves global media reach and streamlined PR with Meltwater

U.S. Global Investors - Customer Case Study

U.S. Global Investors (USGI) is a San Antonio–based investment manager known for gold and precious metals expertise that has expanded into emerging markets, natural resources and new products like the JETS ETF. As the firm launched new funds and secured high‑visibility interviews for their CEO, the PR team struggled to target and build relationships with top-tier international media—spending hours on manual searches across Google, LinkedIn and social platforms to find relevant journalists in markets such as Singapore, Canada, London and Dubai.

USGI adopted Meltwater’s media‑monitoring and communications platform to capture global mentions of the firm, funds, competitors and CEO, identify top international reporters, and distribute SEC‑compliant wire releases. The integrated dashboard, daily digests and earned‑media analytics streamlined outreach, helped secure coverage in outlets like Bloomberg and Barron’s, and allowed the team to track trends and competitors more efficiently during product launches.

U.S. Global Investors

Holly MacRossin

Public Relations Leader