Case Study: Uratex Philippines achieves streamlined influencer marketing and real-time campaign monitoring with Meltwater

Uratex Philippines - Customer Case Study

Uratex Philippines, a leading mattress and foam products manufacturer since 1968, faced persistent marketing headaches around influencer programs: teams relied on agencies or manual tracking to find and vet influencers, had no real-time alerts for viral or competitor activity, and struggled to measure campaign value and performance—leading to slow decisions and missed opportunities.

Uratex implemented Meltwater’s suite (including Klear, Audiense, Engage, PR Insights and Social Essentials) to centralize influencer discovery, real-time monitoring and analytics. Klear now influences about 70% of influencer decisions with metrics like Influence Level, Engagement Quality and an Audience Authenticity Test; combined with real-time alerts and reporting, this delivered faster, data-driven decisions, better campaign measurement and optimization, stronger competitor tracking and improved marketing efficiency.

Uratex Philippines

Stephen Lee

Sleep Business Unit Director