Case Study: University of Miami proves media impact and boosts visibility with Meltwater

University of Miami proves tens of millions in earned media impact with Meltwater

The University of Miami's central communications team needed media monitoring and relations solutions that could scale to manage the high volume of stories and audiences for the large institution. They turned to Meltwater's Media Intelligence and Media Relations solutions to help them track coverage, prove impact, and stay agile.

Using Meltwater, the team tracked a surge in national media coverage during March Madness, proving tens of millions of dollars in earned media impact. Meltwater's built-in generative AI helped draft a press release in 30 minutes, leading to a nationally syndicated NPR story that boosted visibility. The Meltwater platform also helped break down departmental silos, allowing for strategic collaboration and future-proofing the communications department with data and AI-powered automation.

University of Miami