Case Study: University of Chichester boosts media intelligence and editorial mentions with Meltwater

University of Chichester boosts editorial mentions by 4000% with Meltwater

The University of Chichester, a medium-sized university in the UK, faced a challenge in consolidating and improving its marketing and PR intelligence. With limited resources, the team struggled with top-level monitoring, lacked a strategy for journalist engagement, and could not effectively demonstrate ROI using open-source tools. They turned to the vendor Meltwater and its media intelligence platform to address these issues.

Meltwater provided a consolidated media intelligence solution that automated key monitoring and reporting tasks. This allowed the university to efficiently track coverage, form key relationships with journalists and influencers, and make data-driven decisions. As a result, the University of Chichester increased its editorial mentions by 4000%, carved out a unique brand voice, and created a more efficient working environment that saved the team significant time.

University of Chichester