Case Study: University of Chester achieves more accurate Twitter Ads and increased course registrations with Meltwater Audience

University of Chester - Customer Case Study

The University of Chester is a historic public university in Chester, England, serving nearly 20,000 students. Facing underperforming Twitter Ads, the university wanted to increase ad relevance for prospective students and drive more meaningful engagement.

Using Meltwater’s Audience solution, Chester targeted potential students more precisely and identified existing students within their audience. The change sharpened campaign accuracy, increased course landing-page registrations by using discovered user-generated content, reduced reporting time, and improved competitive analysis — helping the university build stronger connections with students.

The University of Chester

Shai Vure

Digital Marketing Manager