Case Study: Union Gospel Mission improves media monitoring and reporting with Meltwater

Union Gospel Mission cuts reporting time from hours to 20 minutes with Meltwater

Union Gospel Mission (UGM), a charity in Vancouver, faced the challenge of inefficient media monitoring and social listening. Their previous tool failed to capture all mentions, especially untagged social media conversations, and manual searches were time-consuming. With limited resources, UGM needed a more effective solution to track conversations, report on community developments, and support their fundraising efforts, leading them to seek a new partnership with vendor Meltwater.

By implementing Meltwater's media monitoring and social listening platform, UGM gained refined tracking capabilities. The solution allowed them to easily capture more mentions, edit broadcast clips directly in the platform, and create real-time reports in minutes instead of hours. This resulted in significant time savings, more efficient resource management, and improved stakeholder engagement, helping the charity better assess its reach and attract donations. Meltwater's excellent service and intuitive platform provided UGM with greater value for money.

Union Gospel Mission