Case Study: Union Gospel Mission achieves faster, more effective media monitoring and reporting with Meltwater

Union Gospel Mission - Customer Case Study

Union Gospel Mission, a Vancouver-area charity founded in 1940 that helps people overcome poverty, homelessness and addiction, needed better ways to raise awareness and support fundraising across seven locations. Their communications team found their previous monitoring tool missed many social and broadcast mentions—especially untagged conversations—and manual searches and poor vendor support left them with limited visibility and strained resources.

Switching to Meltwater gave UGM refined social listening, plain-language tracking, and in-platform broadcast clip editing plus configurable dashboards and real-time reporting. As a result they capture and share a higher percentage of mentions, produce richer reports in minutes rather than hours, manage time and resources more efficiently, and better assess reach and advertising value to drive donations and stakeholder engagement.

Union Gospel Mission

Jeremy Hunka

Communications Manager