Case Study: UNCF achieves real-time campaign impact tracking and broader audience engagement with Meltwater

UNCF - Customer Case Study

UNCF (United Negro College Fund) advances college access by awarding over 10,000 scholarships annually and supporting 37 HBCUs, but its branding, marketing and communications team needed data — not guesses — to measure and optimize impact across national and target-market campaigns. The organization sought a way to track campaign reach, discover broader audiences, and strengthen social, digital and traditional media strategies.

Using Meltwater’s AI-powered reporting, analytics and audience intelligence, UNCF measured its 80th‑anniversary campaign in real time, produced shareable visual reports, identified new champions and partner opportunities, and refined outreach across channels. Combined with ongoing, personalized support, these capabilities proved campaign impact, expanded UNCF’s reach and freed the team to focus more time on helping students succeed.

UNCF

Monique LeNoir

Vice President of Branding, Marketing and Communications