Case Study: UNCF proves campaign impact and expands audience reach with Meltwater

UNCF celebrates 80 years and boosts reporting with Meltwater

UNCF, a longstanding organization dedicated to expanding access to higher education for students of color, needed to move beyond manual processes to accurately track, analyze, and optimize its marketing and communications strategies. To achieve this, they turned to Meltwater for its media intelligence and social listening analytics capabilities.

By implementing Meltwater's AI-powered technology, UNCF gained comprehensive reporting and audience intelligence. This enabled them to measure a nationwide 80th-anniversary campaign in real-time, uncover new audiences and influencers, and refine their outreach. As a result, Meltwater provided crucial insights that proved the success of their events and strategies, helping them secure significant local coverage and extend their reach to new potential partners and champions.

UNCF