Case Study: UCLA’s California NanoSystems Institute expands media reach and proves communications impact with Meltwater

UCLA reaches 400 faculty and expands media visibility with Meltwater

The California NanoSystems Institute (CNSI) at UCLA needed to expand its visibility and connect with target audiences for its pioneering research and startup incubator work. To optimize its media outreach and reach science, tech, and business communities, CNSI utilized Meltwater's Media Relations platform and its AI-powered PR Assistant.

Using Meltwater, the communications team crafted targeted pitches, identified relevant reporters, and conducted outreach. This strategy initiated a strategic media partnership with Voice of America and secured coverage in high-impact outlets. Meltwater provided comprehensive reporting that proved the value of the communications efforts to leadership, offering a single source of truth and demonstrating a significant measurable impact on their audience reach.

UCLA