Case Study: TwinBear Management achieves faster crisis response with Meltwater

TwinBear Management crafts crisis dashboards in 30 minutes with Meltwater

TwinBear Management, a social media agency specializing in crisis monitoring, faced the challenge of monitoring critical brand conversations efficiently and holistically. Relying on multiple fragmented tools made it difficult to maintain a complete view of online risks for its clients. They needed a unified solution from a vendor like Meltwater to monitor the full digital landscape intuitively.

The solution implemented by Meltwater consolidated social listening, media monitoring, and AI-powered analytics into a single platform. Using features like AI Visibility Tracking and shareable dashboards, TwinBear gained real-time decision support, enabling faster crisis response and more confident client guidance. This improved operational efficiency, allowing analysts to spend less time navigating systems and more time interpreting insights to protect client reputations.

TwinBear Management