Case Study: Tulsa Convention & Visitors Bureau achieves increased awareness and measurable ROI with Meltwater

Tulsa - Customer Case Study

Tulsa Convention & Visitors Bureau is a small branding team charged with reshaping perceptions of a city transitioning from an oil past to a vibrant, growing destination. Lacking control over media reporting (relying on the Chamber for reports), they couldn’t monitor coverage in real time, often missed key articles, and struggled to demonstrate ROI to event sponsors and their board.

By adopting Meltwater, Tulsa CVB gained real‑time monitoring across traditional, social and broadcast channels, custom dashboards, and comparative reports against other destinations. In the first year they increased awareness and reach, proved they surpassed earned‑media goals, and were able to share measurable PR value with sponsors and the board—enabling more strategic outreach and plans to grow into new markets.

Tulsa

Jessica Lowe-Betts

VP of Marketing & Branding