Case Study: Tulsa Convention & Visitors Bureau boosts media reach and proves ROI with Meltwater

Tulsa boosts earned media and reach in year one with Meltwater

The Tulsa Convention & Visitors Bureau, a small branding team, faced the challenge of monitoring media coverage and measuring ROI for their work promoting the city. Dependent on another organization for reporting, they often missed key articles and struggled to prove their value to event sponsors. They needed a platform to help them share their story and demonstrate their impact.

By implementing Meltwater's media intelligence platform, the team gained complete oversight of their media coverage across traditional, social, and broadcast channels. The solution provided real-time access and simplified reporting. As a result, Tulsa CVB saw an increase in awareness and reach, successfully sharing their earned media successes with their board and using the insights to plan for future growth in new markets.

Tulsa