Case Study: True North uncovers patient insights with Meltwater

True North uncovers 135 insights with Meltwater

True North, a medical affairs consulting firm, faced the challenge of analyzing patient insights for a client across four medical conditions. They needed to access and analyze a vast volume of social media data from Asian patients, specifically in Korean, to uncover perspectives that would be lost in English-language or Western-focused sources. They turned to Meltwater for its platform's high-quality data and comprehensive coverage of Asia-based social media platforms.

Using Meltwater as a data repository, True North implemented a taxonomy and used natural language processing to analyze over half a million Korean-language social media posts. The solution delivered 135 actionable insights, including a deeper understanding of the mental health challenges during chemotherapy and a clearer view of the differing priorities between patients and clinicians. Meltwater enabled this impactful research, which is now being used to improve patient care, medical strategies, and communications.

True North Solutions