Case Study: Tripepi Smith achieves real-time public insight and stronger crisis communications with Meltwater

Tripepi Smith - Customer Case Study

Tripepi Smith, a California-based marketing, technology, and public affairs firm, helps public agencies improve communication and manage public opinion. Since 2021, it has used Meltwater Suite, including Meltwater’s media intelligence and social listening/analytics tools, to monitor media coverage and social chatter, surface insights, and support both day-to-day communications and crisis response.

Meltwater helped Tripepi Smith turn data into action with customizable searches, spike alerts, sentiment analysis, and AI-powered topic analysis, all shared through dashboards and reports. The results included faster issue detection, better-informed client responses, and stronger public relations outcomes—for example, helping a California city address complaints about a public works project and redirect a potential PR problem into a more positive community conversation.

Tripepi Smith

Katherine Griffiths

Principal