Case Study: Time to Change achieves content discovery and audience growth with Meltwater

Time to Change - Customer Case Study

Time to Change is a growing movement led by MIND and Rethink Mental Illness that challenges stigma around mental health by empowering people, building sustainability, and sharing digital stories. Their challenge was finding authentic, user-generated content and hidden community voices—often buried deep in search results—and measuring whether their storytelling was actually changing attitudes, something impossible to do by manually reading every post.

They adopted Meltwater’s social listening and media intelligence to discover overlooked blogs and social conversations, surface and celebrate community members, and publish user-generated content regularly. The platform saved time, strengthened their content strategy, increased reach and engagement, and provided benchmarking and analytics to demonstrate progress in shifting perceptions and growing the movement.

Time to Change

Becca Peters

Digital Manager