Case Study: Tier One Entertainment streamlines creator and campaign insights with Meltwater

Tier One Entertainment manages 1,000+ creators with Meltwater

Tier One Entertainment, a major gaming and esports company in Asia, faced the challenge of manually tracking the success and impact of its vast roster of creators and hundreds of projects. They needed a data-driven solution to measure performance for internal talent tracking and for their advertising partners. To address this, they partnered with vendor Meltwater.

Meltwater provided its Klear influencer management platform and Explore analytics product to transform decision-making. The solution enabled Tier One Entertainment to efficiently track millions of data points in real-time, monitor brand conversations, and identify new talent. As a result, the company revolutionized its decision-making processes across commercial, talent management, and marketing teams, replacing outdated manual methods with detailed, real-time data from Meltwater.

Tier One Entertainment