Case Study: Tier One Entertainment achieves real-time, data-driven creator insights and campaign ROI with Meltwater

Tier One Entertainment - Customer Case Study

Tier One Entertainment is a leading Asian gaming and esports company that manages more than a thousand creators and runs talent development programs and championship teams. Faced with the challenge of tracking the reach, impact and true value of hundreds of creators across platforms, the company needed granular, real-time metrics beyond vanity numbers to benchmark performance, set advertising rates, identify emerging talent, and produce on-demand reports for clients.

Meltwater provided Klear for influencer discovery, vetting, campaign management and “true reach” analytics, and Explore for real-time social listening, trend monitoring and sentiment analysis. Together these tools replaced manual reporting, enabled side-by-side creator comparisons and predictive campaign planning, and delivered operational efficiencies—helping Tier One set accurate fees, optimize campaigns, scout new talent and make faster, data-driven decisions.

Tier One Entertainment

Joanne Llavore

Chief Commercial Officer