Case Study: MultiChoice Group increases subscriptions and manages crisis communication with Meltwater

The MultiChoice Group manages crisis chatter across 20 million viewers with Meltwater

The MultiChoice Group, Africa's leading entertainment company, faced a significant challenge in managing its reputation and engaging with stakeholders in the fast-paced social media landscape. With news often breaking online, the corporate affairs team needed to understand real-time conversations and sentiment around their brands to shape narratives and respond to crises, such as a trending negative hashtag. They turned to Meltwater's social media intelligence suite to gain this essential insight.

Using Meltwater's real-time listening and analytics tools, MultiChoice could track conversation volume, tonality, and influencers during a crisis, distinguishing genuine customer complaints from unrelated noise. This enabled targeted communication and audience segmentation. The solution helped manage crisis communications effectively and demonstrated a measurable impact, with improved content discovery sentiment positively influencing viewer numbers and subscriptions for MultiChoice.

The MultiChoice Group