Case Study: The Economist grows readership and gains audience insights with Meltwater

The Economist reaches 1.4 million subscribers with Meltwater

The Economist, a globally recognized news publication, sought to strategically grow its digital readership and subscriptions. Their challenge was navigating the complex digital landscape to gain meaningful audience insights from vast amounts of data. They struggled to connect disparate data points into a comprehensive story that would inform their content strategy and prove their brand's impact, all while maintaining their high standards of credibility. To address this, they turned to the vendor Meltwater for its social listening and analytics capabilities.

Meltwater implemented a solution that turned data into actionable audience insights, helping The Economist identify reader behavior and align engaging content with the right customers globally. The vendor's tools, including Meltwater Explore and Social Echo, provided location-based analytics and efficient reporting. As a result, The Economist gained a clear understanding of its true brand impact, which guided its communications strategy, measured subscriptions, and proved ROI for its over 1.4 million subscribers.

The Economist