Case Study: The Economist achieves subscription growth and actionable audience insights with Meltwater

The Economist - Customer Case Study

The Economist, a trusted news-analysis publisher, needed to strategically grow readership and subscriptions but struggled to turn vast, fast-moving digital and social data into clear audience insight. Its global communications team had to listen to communities and drive relevant conversations around the clock without compromising editorial quality, yet lacked a way to connect daily data points into meaningful, actionable stories.

Meltwater helped by distilling large datasets into targeted outreach lists and monthly, territory-level snapshots, backed by real-time updates, location-based analytics and tools like Meltwater Explore and Social Echo. The result: clearer audience alignment and content planning, measurable brand impact and subscription metrics to prove ROI, and improved ability to serve and grow its ~1.4 million subscribers across core markets.

The Economist

Lauren Hackett

Senior Vice President Global Communication