Case Study: The Direct Marketing Association improves PR ROI with Meltwater

The Direct Marketing Association saves 24 hours with Meltwater

The Direct Marketing Association (dma), a UK trade organization for the one-to-one marketing industry, faced the challenge of effectively monitoring media coverage and engaging with the right journalists and influencers on specific topics. Their communications team needed to keep stakeholders informed and identify relevant media contacts without relying on inefficient tools like Google Alerts. They turned to Meltwater's media intelligence platform for a solution.

Meltwater provided the dma with its media monitoring platform and integrated Influencer Contact Database, which uses Natural Language Processing to identify journalists based on their past content. This allowed the team to create targeted distribution lists and conduct relevant PR outreach efficiently. The solution saved the dma valuable time with daily media digests and enabled them to benchmark their PR ROI by analyzing coverage volume, reach, and sentiment, thereby building influential relationships.