Case Study: TECHO scales outreach and measures impact with Meltwater

TECHO scales media monitoring across 19 countries with Meltwater

MELTWATER provided TECHO, a nonprofit working to overcome poverty in informal settlements across Latin America, with its media intelligence platform to address their challenge of monitoring and mobilizing support across 19 countries. TECHO needed to better understand their audience, plan and optimize campaigns efficiently, and measure the effectiveness of their outreach efforts to increase awareness about inequality.

The solution involved using MELTWATER's platform for global media monitoring, social media management, and sentiment analysis. This enabled TECHO to plan, execute, and assess campaigns more effectively, leading to increased opportunities for successful outreach and the ability to measure their actions against desired results. MELTWATER helped TECHO scale its efforts, supporting its ongoing growth and allowing it to reach a wider audience.

TECHO