Case Study: TEAM LEWIS wins new clients and boosts profitability with Meltwater

TEAM LEWIS - Customer Case Study

LEWIS, a global integrated communications agency with a fast‑growing digital arm (LEWIS Pulse), faced the challenge of winning new business by rapidly proving where a prospect’s social conversations were indistinguishable from competitors and ensuring consistent cross‑market measurement. The team needed deep, time‑efficient research and visually persuasive materials to make pitches stand out.

Meltwater’s full social archive (including 12+ months of Twitter data), unlimited searches and influencer identification let LEWIS produce competitor audits, share‑of‑voice analyses and visual assets (BuzzGraphs, word clouds) on the fly. Those data‑driven insights strengthened creative proposals, revealed messaging gaps, supported global consistency and helped LEWIS win new clients and increase profitability.

TEAM LEWIS

Gugs Sarna

Head of Digital Operations