Case Study: Team Britannia wins more sponsors with Meltwater

Team Britannia boosts sponsor coverage toward the 60 days 23 hours 49 minutes world record with Meltwater

Team Britannia, a British project aiming to break the world record for circumnavigating the globe by powerboat, faced the challenge of boosting sponsorship investments and ensuring their ethical message on sustainability wasn't lost in media buzz. They needed to track press coverage to secure funding and demonstrate ROI to existing partners. To manage this, they used Meltwater's media monitoring tool.

Meltwater provided a targeted media intelligence solution, allowing the team to analyze mentions and track multiple key messages. This enabled them to understand media trends, focus their communications efforts on what was driving coverage, and build influential relationships with journalists. As a result, Team Britannia was able to win sponsors by securing valuable press mentions in both national and local publications.

Team Britannia