Case Study: Tata CliQ manages online brand reputation and boosts campaign insights with Meltwater

Tata CliQ improves competitor reporting and social engagement with Meltwater

Tata CLiQ, an e-commerce venture by the Tata group, faced the challenge of establishing its unique multi-brand "phygital" marketplace in a competitive Indian market dominated by established players. To build customer trust and loyalty, they needed a reliable digital solution for interacting with their audience, managing their reputation, monitoring competitors, and researching trends. They turned to Meltwater's media intelligence and social media engagement platform to meet these needs.

Using the Meltwater suite, Tata CLiQ was able to monitor online media to extract insights for business development and strategy. The platform helped them evaluate past campaigns, generate content ideas, and track their coverage versus competitors. The solution enabled them to establish an effective reporting system to gauge performance, manage their online reputation by quickly addressing complaints, and derive value through Meltwater's consulting support.

Tata CLiQ