Case Study: Talika achieves higher Instagram engagement with Meltwater

Talika - Customer Case Study

Talika, a French beauty brand, worked with Meltwater to promote a limited-edition anniversary product in Hong Kong. The challenge was finding the right local influencers and audience segments in a saturated beauty market, while ensuring strong reach, engagement, and a high share of young potential customers.

Using Meltwater’s Social Influencer Tool, Talika and its agency Digital Business Lab identified qualified local influencers, managed partnerships, and tracked performance in one platform. The campaign produced more than 40,000 organic Instagram Story impressions and drove over 1,000 profile visits to Talika’s official Instagram account, helping increase brand awareness and support later retargeting.

Talika

Xavier Schillinger

Head of Social Media