Case Study: SumUp streamlines global communications and saves reporting time with Meltwater

SumUp saves 30% of reporting time with Meltwater

SumUp, a leading fintech provider, faced a challenge in unifying its global PR, social media, and employer branding strategies across its autonomous regional teams. Before implementing Meltwater's media intelligence and social listening platform, data was fragmented and difficult to compare, making real-time insight and consistent strategy development inefficient and complex.

Meltwater provided a centralized dashboard with customizable KPIs, enabling cross-border visibility and data-driven decision-making. The solution streamlined SumUp's communication efforts, saving the team 30% of their reporting time, while enhancing real-time brand monitoring, competitive analysis, and crisis communication capabilities across its key markets.

SumUp