Case Study: SumUp achieves 30% faster reporting and unified global PR with Meltwater

SumUp - Customer Case Study

SumUp, a global fintech payments company, needed to align numerous autonomous teams around shared quarterly communication goals. Fragmented local data and disparate tools made it difficult to monitor PR, social media and audience sentiment in real time, limiting consistent brand positioning across markets.

Meltwater delivered real-time monitoring, competitive analysis and centralized dashboards that unified PR, social and employer-brand reporting. The platform improved data-driven decision-making and market responsiveness—saving 30% of reporting time—while evolving features and strong customer support helped SumUp scale communication efforts across key markets like Europe and Brazil.

SumUp

Sheena McCaugherty

Senior Global Social Media Manager