Meltwater
305 Case Studies
A Meltwater Case Study
Story Public Relations is a boutique agency serving technology and networking brands that struggled with incomplete media monitoring and inefficient manual processes. Using Cision and event mailing lists, the team often missed articles, guessed at trends, faced last‑minute award and speaking submissions, and lacked visibility into new business prospects.
After switching to Meltwater, Story PR uses drag‑and‑drop Boolean searches and customizable dashboards to deliver automated weekly and monthly reports, real‑time alerts, and targeted opportunity tracking. The result: accurate, trusted client reports delivered faster, proactive notification of stories and award/speaking opportunities, time saved on reporting, and a stronger competitive position for clients.
Michael Schoolnik
Communications Director