Case Study: Stonewall improves media monitoring and stakeholder reporting with Meltwater

Stonewall streamlines media monitoring with Meltwater to track 3 audience groups

Stonewall, an LGBT rights charity, needed to understand the impact of its PR efforts and demonstrate its return on investment across various media outlets. The organization also struggled to filter out irrelevant media mentions due to shared namesakes. To address this, they turned to Meltwater's media monitoring and intelligence software.

Using Meltwater's platform, Stonewall implemented fluid Boolean searches to gather only relevant data and used reporting features to track coverage and set future goals. The solution enabled them to demonstrate their PR impact strategically, justify their existence, and keep internal stakeholders informed with tailored newsletters. Meltwater provided the tools for Stonewall to become more strategic and better understand the media landscape.

Stonewall