Meltwater
475 Case Studies
A Meltwater Case Study
Steller, a storytelling platform that works with global travel influencers to promote its app, needed a faster way to manage the complex payment side of its influencer marketing campaigns. Manual processing of tax forms, wire transfers, banking details, and multiple currencies was taking too much time, and the team turned to Meltwater Influencer Marketing for help.
Meltwater implemented its integrated payment capabilities, including Klear Pay, to automate the end-to-end influencer payment process and identify the required tax forms for each creator. As a result, Steller cut about 6 hours per influencer from payment administration, freeing its accounting team from tedious manual work and helping the company run campaigns more efficiently.
Vazul Szakács
Partnerships Director