Case Study: Starlight Children’s Foundation achieves stronger brand awareness and donor engagement with Meltwater

Starlight Children’s Foundation - Customer Case Study

Starlight Children’s Foundation is an Australian non-profit dedicated to brightening the lives of seriously ill children and their families, and it needed a better way to grow brand awareness and encourage charitable giving through influencer marketing. With no prior influencer program and limited non-profit examples to follow, the team turned to Meltwater Influencer Marketing to help build a strategy that fit its mission and values.

Meltwater helped Starlight identify the right creators using vetting metrics, portfolio reviews, True Reach, and engagement data to find authentic partners, especially parent-focused influencers for its Tax Appeal campaign. The campaign delivered 8 influencers, 19 posts, 49.9K engagements, and $446.7K in EMV, showing strong impact for Starlight Children’s Foundation with Meltwater.

Starlight Children’s Foundation

Laura Martin

Social Media and Content Producer