Case Study: Søstrene Grene achieves global media monitoring and international PR management with Meltwater

Søstrene Grene - Customer Case Study

Søstrene Grene is a Danish homeware retailer with a growing international presence that needed to monitor brand mentions across online and social media and to identify relevant journalists and influencers from a global perspective to support its international PR and communications.

By adopting Meltwater’s all‑in‑one PR platform—combining media monitoring, keyword/topic searches, a press module and an influencer database—Søstrene Grene can find relevant journalists and opinion leaders, track mentions across borders, and target outreach more effectively. The result is deeper market insight and more effective, performance-driven international PR.

Søstrene Grene

Mads Jensen

Chief Compliance Officer - Head of Marketing, Communication & PR