Case Study: South African National Blood Service improves social media responsiveness and media visibility with Meltwater

South African National Blood Service - Customer Case Study

The South African National Blood Service (SANBS), a not-for-profit blood transfusion service operating across South Africa, needed a better way to keep donors informed and engaged across its social media channels. With a small team and limited resources, SANBS struggled to respond quickly, post consistently, and track blood drive updates and audience queries using manual processes and traditional social media tools. Meltwater was brought in to help streamline this work.

Using Meltwater’s social listening, media monitoring suite, and social media management solution, SANBS gained a single platform to post, respond, monitor mentions, and analyze performance across channels. The result was faster and more efficient social media management, improved responsiveness, stronger visibility into media coverage, and detailed analytics that helped SANBS create better content and compare statistics across platforms.

South African National Blood Service

Rethabile Melato

Social Media Specialist