Case Study: Sodexo achieves real-time social responsiveness and digital transformation with Meltwater

Sodexo - Customer Case Study

Sodexo, a market leader in employee benefits and rewards in India, faced a rapid shift to online schemes and rising social media engagement that exposed gaps in real-time monitoring and online reputation management. The company needed to digitize fully and build a socially responsive brand so it could track mentions, consumer feedback and industry trends across the web and act before issues escalated.

Using Meltwater’s listening, alerting and dashboard tools, Sodexo united marketing, merchant relations and customer service around real-time mentions, sentiment and competitor analysis. The solution enabled faster internal communication, timely resolution of consumer concerns, better campaign measurement and ongoing trend monitoring—helping Sodexo complete its digital transition and maintain its market-leading position.

Sodexo

Suvodeep Das

Vice President, Marketing