Case Study: Sodexo achieves digital transformation and real-time brand responsiveness with Meltwater

Sodexo boosts real-time brand monitoring with Meltwater

Sodexo, a provider of employee benefits and rewards services, partnered with Meltwater to address the challenge of building a socially responsive brand during its digital transition. Previously, the company did not monitor online consumer reviews and comments in real-time, but the growth of social media motivated them to actively manage their online reputation and capitalize on their audience. They needed to discover what was being said about their brand and keep abreast of changing industry trends, which tools like Google Alerts could not fulfill.

Using Meltwater's media intelligence platform, Sodexo implemented comprehensive monitoring and reporting tools. The solution enabled marketing, merchant relations, and customer service teams to collaborate by being informed of all relevant brand mentions in real-time through email alerts. This allowed them to address consumer concerns proactively. Meltwater provided easily consumable dashboards to analyze brand image, measure key metrics like sentiment, and conduct competition analysis. As a result, Sodexo became adept at monitoring the market to anticipate and plan ahead, facilitating their digital transformation and helping them remain market leaders.

Sodexo