Case Study: Shiseido achieves unified global social media strategy with Meltwater

Shiseido unifies social insights across 50+ global brands with Meltwater

Shiseido, one of the world's largest beauty companies, faced the challenge of managing fragmented social media operations across its many global brands and markets. Without a unified view of social conversations, the company was sacrificing critical insights. Shiseido partnered with vendor Meltwater to gain a central source of truth for data-driven decisions and to elevate the customer experience.

Meltwater provided a suite of solutions including Social Listening, Social Media Management, and Consumer Intelligence. This created a consolidated platform for Shiseido, enabling a globally consistent KPI framework, improved campaign effectiveness, and the ability to identify trends in real-time. As a result, Shiseido now leverages Meltwater to understand its global presence at a glance and deliver integrated, multi-channel brand experiences.

Shiseido