Case Study: Shelter Afrique achieves real-time media intelligence and pan-African influencer outreach with Meltwater

Shelter Afrique - Customer Case Study

Shelter Afrique is a Pan‑African finance institution founded in 1982 that finances and develops affordable housing across the continent. Despite deep sector expertise and teams across four regional hubs, the organization relied on manual tracking and rudimentary processes for online intelligence, leaving them blind to brand and industry mentions, slow to react to trends, and unable to coordinate communications effectively across countries.

Using Meltwater’s media intelligence platform, Shelter Afrique automated real‑time data collection and analysis and used the Influencer Contact Manager to identify and contact relevant journalists across Africa. The tools freed up staff time for strategic communications, improved monitoring and crisis responsiveness, expanded PR reach continent‑wide, and helped Shelter Afrique stay ahead of conversations and shape industry dialogue.

Shelter Afrique

Babatunde Oyateru

Shelter Afrique