Case Study: Seven A.D. wins pitches and builds stronger client strategies with Meltwater

Seven A.D. wins pitches with Meltwater using 90% audience insight data

Seven A.D., a leading independent advertising agency in the Philippines, needed a data partner to help them generate real-time insights from social media conversations. Their challenge was gaining a nuanced understanding of audience sentiment and market trends to win new business and advise existing clients effectively. They turned to Meltwater for its social listening capabilities to meet this need.

Meltwater provided Seven A.D. with its social listening tool, enabling the agency to capture and analyze social conversations in real-time using refined boolean searches. This solution allowed them to win new business pitches, such as for SKY Fiber, by identifying audience pain points and interests. For existing clients like Chippy and Similac GainSchool, Meltwater's data helped develop highly successful and authentic campaigns that significantly increased engagement and relevance, strengthening their client relationships.

Seven A.D.