Case Study: Setel improves customer response times with Meltwater

Setel closes customer response gaps with Meltwater across millions of daily app users

Setel, a Malaysian e-payment solution provider, faced the challenge of monitoring millions of daily social media conversations about its brand. Without an effective way to track this sentiment, the company was unable to gauge public perception or respond to specific customer concerns in a timely manner. To address this, Setel turned to Meltwater for its social listening service.

The solution implemented by Meltwater provided Setel with the ability to monitor social media and, crucially, integrated this listening directly into the company's Slack platform. This integration dramatically closed the gap in customer response times, allowing the team to react to user needs and concerns quickly. Meltwater empowered Setel to effectively understand and engage with its customer base.

Setel