Case Study: Search for Common Ground achieves 50–70% more news features and faster, targeted press outreach with Meltwater

Search for Common Ground - Customer Case Study

Search for Common Ground (SFCG) is a global peace-building NGO with roughly 700 staff that needed to raise awareness for events and expert insights across the Middle East, sub‑Saharan Africa and Asia. Their PR work was hampered by manual, time-consuming research—scouring outlet websites for journalists, unreliable contact information, low response rates, and coverage tracked only in spreadsheets with no analytics.

By adopting Meltwater’s media database, keyword-driven search and press outreach tools, SFCG built accurate media lists, personalized pitches quickly using a branded email editor, and tracked impact with dashboard analytics. The result: research time was cut in half, press features rose 50–70% per trimester across small and major outlets (including The New York Times and The Washington Post), and SFCG secured placements in 260+ outlets while improving event attendance and overall PR efficiency.

Search for Common Ground

Massimiliano Colonna

Communications Coordinator